Meet Lelo, the Swedish company that revolutionised the sex toy industry and pioneered toys to be what they are today.  

How it started

LELO was founded in Stockholm, 2003, by engineer Filip Sedic, with the goal of transforming the perception of what a sex toy could be.

Bringing pleasure objects out of the shadows and into mainstream, to be seen as a luxury item, instead of a well-kept secret, as this was non-existent at the time.

It has formulated over the past 20 years into the top luxury personal massager brand worldwide, continually pushing the boundaries of sex toys, combining indulgence and luxury with aesthetically pleasing products and campaigns.

What inspires the designs? 

The LELO team ensure each product is ergonomically designed, to create the perfect fit for every-body, and continually adapt and create new versions of our best sellers based on customer feedback to ensure we are providing the customer with the best of the best experience

Our creative team will draw inspiration from everywhere; from art, architecture, nature, and anatomy, to create the look and feel valued by millions around the world that encompasses all senses.

LELO has long established itself as THE luxury pleasure brand, leading the market in design, innovation, technology, and reputation.

Achievements  

"For 2 years in a row, we have won Luxury Brand of the Year from XBIZ Europa, 2021 and 2022, showing that we are consistently ahead of the pack when it comes to pushing the boundaries of pleasure and creating consistently beautiful products that make our audience feel sensual & luxurious,"  said Laura Hill from the Australia Lelo headquarters. 

On top of winning Luxury Brand of the Year, Lelo's products have also been awarded and highly acclaimed. Most notably, the F1S pleasure console, awarded the most innovative male sex toy of 2019 by XBIZ, view here, and the ORA oral sex stimulator, which was the first pleasure product to win a Cannes Lions Design award in 2014, view here.